There was a time when VSEO (voice search engine optimization), and AI-based conversational marketing were regarded as nothing more than ambitious digital marketing concepts.
Today, however, these are some of the most imminent digital marketing trends, especially since the online landscape has undergone drastic changes as a response to the pandemic. The businesses that intended to survive the pandemic were left with no other choice but to adapt to the ongoing changes.
Despite the fact that two years have passed since the virus hit the globe, competent businesses have to still follow the online market changes to stay on the top of their game. Here are some of those changes that have now become a trend and inevitable for every online business.
Programmatic Advertising
Programmatic advertising is an efficient way to remove human involvement from the ad buying process. As you might have already guessed, programmatic advertising is all about AI, the involvement of which helps businesses to make efficient use of a cost-effective and viable solution for their marketing needs.
Programmatic advertising takes ‘display’ advertising to an entirely new level. Simply put, programmatic advertising is the automation of buying and selling online ads. Back in the day, a business hired an agency to perform manual insertion, contact publishing sites, include a sales team, and negotiate everything that happens in a programmatic world that is automated.
Human interference isn’t only time-consuming, but it is also not efficient enough and definitely doesn’t help a company with the ROI. That being said, programmatic advertising is a huge benefit for businesses that want to stand out from their competitors, and its power lies in its capacity of optimization scale, which, with the help of AI, is so much better, faster, accurate, and more efficient than that of a human.
Content is King
Believe us or not, but content is still king in the realm of digital marketing. While it is good to have your team learn how to build gov backlinks, include infographics, and make your website content as informative as possible, it is equally important to mention the rise of another form of content – interactive content.
In fact, recently, interactive content has been hailed as one of the fastest-growing digital marketing trends of the last two years. It has been estimated that 2022 will showcase a massive shift from the conventional business website contents to dynamic, highly-engaging, and interesting content that allows the users/ viewers to indulge in an immersive experience.
Some types of interactive content include but aren’t limited to quizzes and polls, AR (augmented reality), and VR (virtual reality), such as the display of 360 – degree videos on the website(s), embedded calculators, etc.
It is essential to mention that businesses that strive to remain afloat and stand out from their competitors can no longer rely on traditional marketing trends and educated guesses. Digital marketing takes customer experience into serious account and strives to create the most interactive content to make the user experience memorable and generate more sales.
If the content is interactive, the audience feels engaged and more connected with their favorite brand(s). They (users) also like to share their experience with the world, which helps businesses to expand their target audience and boost their sales.
5G Technology
We all have heard about it, but many of us still don’t know what to expect from the emerging 5G technology. Since we live in the era of digital Darwinism, we rely on our smartphones and tech gadgets more than ever before. 5G technology will serve as a gateway to a new era of digital connectivity across the globe, and its integration will also impact digital marketing trends.
It has been estimated that the arrival of 5G will allow rural consumers from different parts of the globe to connect with their favorite brands. On the other side, 5G technology will also enable businesses to expand their clientele by boosting sales and improving customer experience.
It is expected that by the end of 2025, half of the globe will be connected to 5G. The 5G technology is the long-anticipated game-changer of every internet user and digital marketer. It has been analyzed that 5G will satisfy the speed cravings of AR (augmented reality) and VR (virtual reality).
5G technology will also ensure the fastest ad delivery, and the fastest speed data will boost customer communication with their brand(s) in real-time. In the realms of mobile marketing, live-video streams will play a bigger role; whereas, 5G will also improve location-based ads and personalized ads.
Chatbots
Chatbots will continue to improve customer service in the upcoming years. This AI-integrated digital marketing trend is expected to grow in the upcoming years, which is why many businesses have made chatbots an essential part of their digital marketing strategy.
Chatbots enable instant human-like messages that help businesses respond to their website visitors in real-time, 24/7. Chatbots are also an essential part of conversational marketing and are preferred by the majority, the reason for which is the positive customer experience (above 80%).
Amongst the greatest benefits of integrating chatbots in your digital marketing strategy is that you will provide instant responses to clients’ queries all around the clock. Businesses can also massively improve their customer service by providing accurate and instant responses to their potential clients. Besides, chatbots can also assess a customer’s buying history and provide them (customers) with valuable buying suggestions, which is another milestone of remarkable customer service.
That said, today’s world of e-commerce, businesses, and customer behavior are all about providing your valuable customers with the best user and buying experience, which is why the integration of a virtual assistant in the form of a chatbot is an excellent way to meet the expectations of your customer(s).
Final Thoughts
It doesn’t matter how small or big your business is; as a business owner, you must keep adapting to the rapidly-evolving online market and the resultant technical changes that need to be made in your business and digital marketing strategies, to not only at the top of your game but also boost your target audience and increase sales.
