Introduction
External business communication is a vital aspect of any organization, as it involves the exchange of information between a company and its external stakeholders. It encompasses various fields, such as marketing, public relations, customer service, and human resources. However, there is one field that does not fall under the umbrella of external business communication. In this article, we will explore the different fields of external business communication and identify which one is not part of it.
Fields of External Business Communication
Marketing
Definition: Marketing is the process of promoting and selling products or services to customers or clients.
Marketing plays a crucial role in external business communication as it involves creating and delivering messages to target audiences to generate interest and drive sales. It encompasses various activities such as advertising, market research, branding, and product promotion.
Public Relations
Definition: Public relations involves managing the communication and relationships between an organization and its stakeholders, including the media, customers, investors, and the general public.
Public relations professionals are responsible for maintaining a positive image of the company by managing media relations, organizing events, handling crises, and developing communication strategies to enhance the organization’s reputation.
Customer Service
Definition: Customer service refers to the support and assistance provided to customers before, during, and after the purchase of a product or service.
Effective customer service involves clear and concise communication to address customer inquiries, resolve issues, and ensure customer satisfaction. It includes various channels of communication, such as phone calls, emails, live chat, and social media interactions.
Human Resources
Definition: Human resources (HR) involves managing the people within an organization, including recruitment, training, performance evaluation, and employee relations.
External business communication in HR includes job advertisements, employee onboarding, internal communication, and handling employee grievances. HR professionals communicate with potential candidates, employees, and external partners to ensure effective workforce management.
Conclusion
In conclusion, marketing, public relations, customer service, and human resources are all fields of external business communication that play crucial roles in an organization’s success. However, the field of external business communication that is not part of this list is finance. While finance is an essential function within an organization, it primarily deals with financial management, accounting, and financial reporting, which are not directly involved in external communication with stakeholders.
References
– Investopedia: www.investopedia.com
– American Marketing Association: www.ama.org
– Public Relations Society of America: www.prsa.org
– Society for Human Resource Management: www.shrm.org
