Introduction
In the “think, feel, do” model of marketing communications, awareness is the first step towards achieving the desired outcome. It involves making potential customers aware of a product or service and its benefits. But what follows after awareness? This article will explore the subsequent stages in the “think, feel, do” model and shed light on how marketers can guide consumers towards taking action.
Interest
Once awareness has been established, the next stage is to generate interest. At this point, marketers aim to capture the attention of potential customers and spark their curiosity. This can be achieved through various means such as compelling content, engaging advertisements, or targeted promotions. The goal is to make the audience want to learn more about the product or service and consider it as a potential solution to their needs or desires.
Desire
After generating interest, the focus shifts towards creating desire. Marketers aim to cultivate a strong desire for the product or service in the minds of consumers. This can be done by highlighting its unique features, demonstrating its value, and showcasing how it can fulfill their specific needs or aspirations. Effective storytelling, testimonials, and social proof can be powerful tools in building desire and influencing consumer behavior.
Action
The final stage in the “think, feel, do” model is action. This is where the desired outcome is achieved, and consumers take the necessary steps to make a purchase or engage with the product or service. Marketers need to provide clear and compelling calls-to-action, making it easy for consumers to take the desired action. This can include providing convenient purchase options, offering incentives or discounts, or creating a sense of urgency. The goal is to remove any barriers or doubts that may prevent consumers from taking the desired action.
Integration of the “think, feel, do” model
It is important to note that the “think, feel, do” model is not a linear process. Rather, it is a cyclical and iterative approach to marketing communications. Each stage builds upon the previous one, and the process continues as customers move through the buying journey. Marketers need to ensure that their messaging and communication strategies are consistent across all stages, reinforcing the key benefits and value proposition of the product or service.
Conclusion
In the “think, feel, do” model of marketing communications, awareness is just the beginning. Marketers must then generate interest, create desire, and guide consumers towards taking action. By understanding the various stages and integrating them into their marketing strategies, businesses can effectively engage with their target audience and drive desired outcomes.
References
1. www.marketingweek.com – “The ‘think, feel, do’ model of marketing communications”
2. www.business2community.com – “Understanding the ‘think, feel, do’ model in marketing”
3. www.forbes.com – “How to apply the ‘think, feel, do’ model in your marketing strategy”
