Investing in pay-per-click (PPC) advertising is a great way to make sure your business stays on the cutting edge. Not only will you be able to bring more customers into the mix, but investing early also has its benefits. Companies that invest now report an average ROI ratio of $2 for every dollar spent. You can’t afford to miss out.
But with so many PPC platforms and strategies to choose from, it can be tough to know where to start. You must be strategic to help you make the most of your PPC advertising budget. In some complex campaigns, pay per click specialists are brought in to manage and monitor the campaign – but there are several things you need to know and do to get started. Here are the five most effective PPC strategies to jumpstart your business in 2022.
Strategy #01: Use Keywords That Convert
The most effective PPC campaigns start with the right keywords. They are the foundation of your PPC ad, so choosing them carefully is essential. When selecting keywords, you want to focus on two things:
– Relevance: Ensure the keywords you select are relevant to your product or service.
– Intent: Consider the searcher’s intent when using these keywords. Are they looking to buy, or are they just researching?
Several tools can help you find the right keywords, including Google’s Keyword Planner and Moz’s Keyword Explorer. Once you have a list of potential keywords, it’s time to start testing.
Strategy #02: Test, Test, Test
If the PPC campaign is not set, forget it. To be successful, you require to test and optimize your ads constantly. A/B testing is an excellent way to see what works and doesn’t. With A/B testing, you create two versions of your ad and then test to see which one performs better.
There are several things you can test with your pay-per-click ad, including:
– Call to action
Testing is an integral part of any PPC campaign, so ensure you allocate enough time and resources to do it properly.
Strategy #03: Create Mobile-Friendly Landing Pages
Companies today focus on making their websites mobile-friendly for three primary reasons:
– More than half of web traffic comes from mobile devices.
– Mobile users are more likely to convert than desktop users.
– Google favors mobile-friendly websites in its search results.
If you want your campaign to be a success, you must ensure you have mobile-friendly landing pages. This means developing a responsive design that looks good on all devices, from smartphones to tablets to desktop computers.
Strategy #04: Advertise On The Right Platforms
You can advertise on several platforms, including Google Ads, Bing Ads, and Facebook Ads. However, each platform has its strengths and weaknesses, so choosing the right one for your business is essential.
To choose the right platform, you need to consider several factors, including:
– Budget: How much are you willing to spend on PPC advertising?
– Target audience: Where do your ideal customers spend their time online?
– Goals: What are you looking to achieve with your campaign?
Once you’ve considered these factors, you can start narrowing down your options.
Strategy #05: Ad Copy That Converts
Many small businesses mistake thinking these ads are all about keywords. While keywords are important, they’re not the only thing that matters. Your ad copy is also essential, as it’s what searchers will see when your ad appears in the search results.
You need to focus on two things to write a compelling ad copy:
– Relevance: Ensure your ad copy is relevant to your target keywords.
– Persuasion: Your ad copy should be persuasive, convincing searchers to click on your ad.
Hiring pay per click specialists can be a good investment if you want to get the optimum results. They not only have the experience and expertise to create effective pay-per-click campaigns, but they can also save you time and money. So, if you’re serious about boosting your business with pay-per-click in 2022, consider enlisting the help of a PPC management company.