Which of the following is not considered business intelligence practice?

Which of the following is not considered business intelligence practice?

Which of the following is not considered business intelligence practice?



In the realm of business intelligence, several practices are employed to gather, analyze, and interpret data to make informed business decisions. However, not all practices fall under the umbrella of business intelligence. In this article, we will explore various aspects of business intelligence and identify which of the following practices is not considered a part of it.

Data Warehousing

Data Warehousing: Data warehousing involves the process of collecting and storing large volumes of data from multiple sources into a centralized repository. This data is then organized, integrated, and made available for analysis and reporting. Data warehousing is a crucial component of business intelligence as it provides a foundation for data analysis and reporting.

Data Mining

Data Mining: Data mining is the process of discovering patterns, relationships, and insights from large datasets. It involves using statistical techniques, machine learning algorithms, and artificial intelligence to identify hidden patterns and trends. Data mining plays a significant role in business intelligence by extracting valuable information from raw data.

Reporting and Visualization

Reporting and Visualization: Reporting and visualization are essential practices in business intelligence. They involve presenting data in a visually appealing and easy-to-understand format. Reporting provides summarized information and key metrics, while visualization uses charts, graphs, and dashboards to represent data visually. These practices enable business users to gain insights and make data-driven decisions.

Descriptive Analytics

Descriptive Analytics: Descriptive analytics involves analyzing historical data to understand past performance and trends. It focuses on summarizing and interpreting data to answer questions like “What happened?” and “Why did it happen?” Descriptive analytics provides a foundation for further analysis and helps in identifying patterns and anomalies in data.

Predictive Analytics

Predictive Analytics: Predictive analytics uses historical data and statistical models to make predictions about future events or outcomes. It involves analyzing patterns and trends in data to forecast future behavior. Predictive analytics helps businesses anticipate customer behavior, optimize operations, and make proactive decisions.

Prescriptive Analytics

Prescriptive Analytics: Prescriptive analytics goes beyond descriptive and predictive analytics by providing recommendations and suggestions on what actions to take. It uses optimization techniques, simulation models, and decision support systems to recommend the best course of action. Prescriptive analytics helps businesses make informed decisions by considering various constraints and objectives.


In conclusion, all the practices mentioned above are considered part of business intelligence except for Data Warehousing. While data warehousing is an integral part of the business intelligence infrastructure, it is not considered a practice in itself. Data warehousing provides the foundation for data analysis and reporting, enabling other business intelligence practices to function effectively.


– Gartner. (2021). Data Warehousing. Retrieved from gartner.com
– SAS. (2021). Data Mining. Retrieved from sas.com
– Tableau. (2021). Reporting and Visualization. Retrieved from tableau.com
– Oracle. (2021). Descriptive Analytics. Retrieved from oracle.com
– IBM. (2021). Predictive Analytics. Retrieved from ibm.com
– McKinsey & Company. (2021). Prescriptive Analytics. Retrieved from mckinsey.com