Introduction
When it comes to publishing Instagram business posts in Hootsuite, there are two primary methods that can be used. These methods allow users to schedule and manage their Instagram content efficiently, saving time and effort. In this article, we will explore these two methods and how they can be utilized to streamline the publishing process on Instagram.
Method 1: Direct Publishing
Direct Publishing is a feature in Hootsuite that allows users to publish their Instagram business posts directly from the Hootsuite dashboard, without any manual intervention. This method requires an Instagram Business account and an Instagram Professional account connected to Hootsuite.
To use Direct Publishing, follow these steps:
1. Connect your Instagram Business account to Hootsuite by adding it as an Instagram profile in your Hootsuite dashboard.
2. Ensure that your Instagram Business account is connected to an Instagram Professional account. This can be done by converting your personal account to a professional account or creating a new professional account.
3. Once your Instagram Business account is connected, you can create and schedule your posts in Hootsuite as you would for any other social media platform.
4. When scheduling your Instagram post, make sure to include the image or video, caption, and any relevant hashtags.
5. Select the Instagram Business profile you want to publish the post to.
6. Choose the desired date and time for the post to be published.
7. Click on the “Schedule” button to schedule the post for automatic publishing.
With Direct Publishing, Hootsuite will automatically publish your scheduled Instagram posts at the specified date and time, without requiring any further action from you.
Method 2: Mobile Notification Publishing
Mobile Notification Publishing is another method offered by Hootsuite for publishing Instagram business posts. This method allows users to receive a mobile notification on their smartphones when it’s time to publish their scheduled Instagram posts. It requires the Hootsuite mobile app and an Instagram Business account connected to Hootsuite.
To use Mobile Notification Publishing, follow these steps:
1. Install the Hootsuite mobile app on your smartphone and log in with your Hootsuite account.
2. Connect your Instagram Business account to Hootsuite by adding it as an Instagram profile in your Hootsuite dashboard.
3. Ensure that your Instagram Business account is connected to an Instagram Professional account, following the same steps as mentioned in Method 1.
4. Create and schedule your Instagram posts in Hootsuite, including the image or video, caption, and hashtags.
5. Select the Instagram Business profile you want to publish the post to.
6. Choose the desired date and time for the post to be published.
7. Instead of clicking on the “Schedule” button, click on the “Notify me” button.
8. At the scheduled time, you will receive a mobile notification on your smartphone from the Hootsuite app.
9. Open the notification and follow the prompts to publish the post directly on Instagram.
Mobile Notification Publishing allows users to have more control over the publishing process, as they can review the post before publishing it on Instagram. This method is particularly useful for those who prefer a hands-on approach to their Instagram content.
Conclusion
In conclusion, Hootsuite offers two efficient methods for publishing Instagram business posts. Direct Publishing allows for automated publishing directly from the Hootsuite dashboard, while Mobile Notification Publishing provides users with a mobile notification to manually publish their scheduled posts. Both methods offer convenience and flexibility, allowing businesses to effectively manage their Instagram content and engage with their audience.
References
– Hootsuite: https://hootsuite.com/
– Instagram: https://www.instagram.com/
