What should you consider when creating an equity focused product?

What should you consider when creating an equity focused product?

What should you consider when creating an equity focused product?



When creating an equity-focused product, there are several important considerations to keep in mind. Equity-focused products aim to address social and economic disparities by providing equal opportunities and access to resources for all individuals. This article will explore key factors to consider when developing such products, including target audience, inclusivity, accessibility, and impact measurement.

Target Audience

Understanding the target audience: To create an effective equity-focused product, it is crucial to have a deep understanding of the target audience. This includes considering their needs, preferences, and challenges. Conducting thorough research and gathering feedback from the intended users can help ensure that the product meets their specific requirements.

Representation and diversity: It is essential to consider representation and diversity within the target audience. Equity-focused products should be designed to cater to a wide range of individuals, taking into account factors such as gender, race, age, and socioeconomic background. By ensuring inclusivity, the product can better serve the needs of a diverse user base.

Inclusivity and Accessibility

User-centered design: Inclusivity should be at the core of the product’s design. This involves adopting a user-centered approach, considering the needs and preferences of all potential users. By involving individuals from diverse backgrounds in the design process, you can gain valuable insights and create a more inclusive product.

Accessibility features: Equity-focused products should be accessible to individuals with disabilities. This includes incorporating features such as alternative text for images, captions for videos, and keyboard navigation options. Accessibility guidelines, such as the Web Content Accessibility Guidelines (WCAG), should be followed to ensure that the product can be used by everyone.

Impact Measurement

Defining impact goals: Before creating an equity-focused product, it is important to define clear impact goals. These goals should outline the intended social or economic changes the product aims to achieve. For example, if the product aims to address educational disparities, the impact goal might be to increase access to quality education for marginalized communities.

Measuring impact: To assess the effectiveness of the product, it is crucial to establish metrics for measuring impact. This can include quantitative data, such as the number of individuals reached or the improvement in specific outcomes, as well as qualitative data, such as user feedback and testimonials. Regular evaluation and monitoring of impact will help identify areas for improvement and ensure that the product is making a meaningful difference.


Creating an equity-focused product requires careful consideration of the target audience, inclusivity, accessibility, and impact measurement. By understanding the needs of the intended users, ensuring representation and diversity, adopting inclusive design practices, and measuring the product’s impact, developers can create products that contribute to a more equitable society.


– Stanford Social Innovation Review: ssir.org
– Web Content Accessibility Guidelines (WCAG): w3.org/WAI/standards-guidelines/wcag/