Marketing Experts on A/B TESTING

A/B Testing

A/B Testing


Wat zijn A/B-tests? | Oracle Nederland


… A/B testing is an online experimentation process that helps you determine which of two or more assets like a web page or a page element performs best (2)

A/B-Test Calculator – Power & Significance –

… Calculate statistical significance and the Power of your A/B-test.(3)


Create an A/B test – Optimize Resource Hub – Google Support

… An A/B test is a randomized experiment using two or more variants of the same web page (A and B). Variant A is the original and variant B through n each (5)


A/B and Multivariate Testing for Emails and Newsletters


… Google Optimize offers A/B testing website testing & personalization tools for small businesses to help deliver engaging customer experiences.(8)