Psychological Association, 84% of people experienced stress-related emotions in the past year, which can lead to neck pain, back pain, headaches, and other issues that chiropractors can treat. Effective marketing can help these people find your practice and get in touch.
Where to market your practice
There are marketing services available for businesses of all sizes. If you’re just starting out, look for tools that will help you improve your relationships with clients.
Search engine optimization (SEO)
Conducting keyword research is a good first step to take if you want your practice to rank higher in search results. Think about the sorts of things clients might type into a search engine to find your practice, and look for words and phrases that come up frequently on competitor websites. You can use your research to optimize your website for SEO.
Search engine marketing (SEM)
Another way to get your website to the top of search results is to pay for it. Google, Yahoo, and Bing all have pay-per-click (PPC) ads that you can use to place your business in the top tier of search results, and you can specify your desired budget range.
If you’re searching for a chiropractor, you’ll see four paid listings. The headings and meta descriptions can guide you to the right site. Two practices emphasize their pricing specials, while one highlights their experience.
Patient Email Marketing
Once you’ve established your practice, it’s important to keep in touch with your existing customers. A contact form on your website can help you collect email addresses from potential patients. You likely have your existing patients’ contact information on their intake form. You can use email marketing to engage them through monthly newsletters, announcements, and other messages.
Marketing for chiropractors: 8 tips
1. Automated messages
You can save time by setting up automated emails to send in different situations, like welcome messages, appointment reminders, and happy birthday messages. Email templates marketing through third-parties can make this process easy.
2. Social media ads
Use social media advertising to reach more potential customers. Sponsored posts on Facebook, Instagram, and Twitter can help you promote your business to people who might be interested in what you have to offer. Use your business Facebook account to manage your ads, and use the analytics dashboard to see how many people click through to your site after your ad has been published.
3. Retargeting messages
If potential clients visit your website and start to book an appointment but then leave, you can use retargeting messages to encourage them to come back and finish booking. For example, you can set up a pop-up or automated email message asking if they’re still interested in booking an appointment, with a link to your scheduling platform.
4. Add a pixel to your website
Adding a pixel to your website is another way to collect user data. A pixel is a piece of code that allows you to gather information from people while they are on your website. This information can help you better understand your target audience so you can direct your advertising to the right groups of people.
5. User-generated content
When you post high-quality content, it inspires your audience to share it. You can make it easier to share by adding hashtags to your descriptions. People may also quote your article or blog post in their own posts and backlink to your website, which introduces you to their customer base. You can also collaborate with adjacent care professionals on shared blog posts.
6. Customer testimonials
Ask your customers to rate and review your practice on social media, Google, Yelp, and other platforms. Client testimonials will improve your SEO, making your website more visible.
7. Website Optimization
Make your website easy to use on smartphones and other mobile devices, or you could lose business to a competitor. Start by conducting an SEO audit of your site, and incorporate the recommended changes into your text. Then evaluate your site’s interface to make sure it’s easy to use, both on a computer and on a mobile device.
8. Referral program
Even in a largely digital world, word of mouth is still one of the most effective ways to market. Offer them a discount or other reward for every successful referral they make.