As a business owner, you know how imperative it is to have a good marketing strategy. You want to gain as much traction as possible to get people to your door. Whether you have an online business or a brick-and-mortar store, marketing is one way for you to improve brand awareness.
If you have a brick-and-mortar business and you think you need to have a new marketing strategy, let the tips below guide you. These will bring more insights, making you wish you had thought of them in the past.
Provide an optimized in-store customer experience
It’s no secret that customers will keep coming back if they experience good things at your store. And customer experience is a big part of that. In fact, 93% of customers are likelier to repeat purchases with companies that offer excellent customer service. Your goal as a business owner is to motivate your customers to return for more.
Things you can do to improve customer experience
- Train your employees the proper way how to deliver a good customer experience
- Improve store allocation for easy navigation
- Observe cleanliness and neatness inside the store
- Provide in-store offers for products and service
Ensure that their overall experience is up to par. Make sure that they don’t have anything wrong to say about you.
Try relationship marketing
Another marketing strategy you can apply to your brick-and-mortar store is relationship marketing. Most of the time, this type of strategy applies to your existing customers. And if done right, this can result in customer loyalty and positive word-of-mouth marketing.
Here are a few ways you can do relationship marketing:
- Get to know your customers by name: When customers come in, try to get their names so you can address them accordingly the next time they come in. It’s one way to make them feel special.
- Host offline events: Make sure to invite all your existing customers. It works like a mini meet-up, which is suitable for creating your own community.
- Create high-quality content on your website: If your business has a website, the better since you can publish helpful content targeting your customers.
There are many other relationship marketing strategies you can implement. As long as it strengthens your relationship with your store’s customers, it’s more than enough.
Develop a strong relationship with your community
Another way for your brick-and-mortar business to become well-known in your area is by joining local community events. If you want your business to be more visible in your community, don’t miss out on events. It can create a positive image among the community, which is another way to gain attention and make them enter your store.
You can host collaborative events at your store or partner with a non-profit organization that reflects what your brand is all about. These are just things you can do to form a strong bond with the community.
Conduct in-store events
In-store events are a way for you to connect with your customers while getting them to go inside your store. The good thing is that you can conduct many in-store events, enticing people to come to you.
For instance, you can prepare your store for a product launch. Don’t forget to make your store stand out by applying vinyl window decals and other decors that are eye-catching from the outside.
Customers will likely buy your products if they can interact with them first-hand. Apart from product launches, you can conduct a cooking/baking session if your store is all about selling pastries, wine tasting sessions if you sell wine, etc. Of course, you will want to choose window decals and embellishments that will make the atmosphere feel festive to drive the point home.
Giveaway store products & merch
Giving away branded shop items and merchandise is an excellent method to leverage moving ads while exposing your company’s brand. It’s a perfect way to boost brand recognition while generating leads and revenue. Also, it strengthens your customers’ favorable relationship with the brand. And, if done well, you may leave a lasting impression that others will remember.
Some products you can give away include:
- Reusable branded shopping bags
- Mugs
- Coasters
- T-shirts
- Hats
- Accessories
There is so much more you can give to your customers. If you want to make it more challenging, offer them these goodies if they make a minimum spend of $50 or more.
Don’t forget about utilizing social media
Social media is King these days. Everybody seems to be on one platform or more. So it’s a no-brainer for you to put up your social media page and be more consistent when posting there. Marketing through social media is a great way to increase your reach.
Fortunately, targeted promotions are a bit more specific and will reach your target demographic. As of July 2022, roughly 59% of the global population is on social media. So it’s time to join in on the fun by using social media marketing campaigns for your brick-and-mortar business.
Offer coupons in appropriate channels
Everybody loves coupons. It allows you to save money, which is a bargain for those who swear by it. So one way to get customers to your store is by distributing coupons in the appropriate channels.
These are very attractive to customers, so you shouldn’t skip this strategy. You can post on website apps and third-party websites that are credible in terms of offering vouchers.
Marketing your brick-and-mortar business doesn’t have to be difficult
The tips above will help increase your store’s foot traffic in no time. You won’t have to worry about competing with online businesses as long as you’re consistent and work hard to apply these strategies. It’s time to be more confident by using strong marketing strategies that work perfectly with brick-and-mortar businesses like yours!
