Marketing Experts on FOCUS GROUPS

Focus Groups

Focus Groups

Data Collection Methods for Program Evaluation: Focus Groups

… A focus group is a group interview of approximately six to twelve people who share similar characteristics or common interests. A facilitator guides the group (1)

… Focus groups can be an invaluable way to collect feedback but they’re not always feasible or helpful. Learn about the pros and cons of using a focus group (2)

Spotlight on focus groups – PMC – NCBI

… by FH Leung · 2009 · Cited by 304 — by FH Leung · 2009 · Cited by 304A focus group is a form of qualitative research. Focus groups have long been used in marketing urban planning and other social sciences. They were first (3)

… 5 A focus group is a small group discussion with professional leadership. Focus groups are used to find out what issues are of most concern (4)

Focus group research: what is it and how can it be used?


… Some sites only reward you for online surveys. At Focus Group by Schlesinger you can also join focus groups personal discussions web chats video diaries (6)

Focus Groups | Urban Institute

… A focus group is made up of individuals who share a common characteristic who participate in a moderated discussion. For example they might be participants (7)

… Focus Groups of America® is an innovative research firm specializing in Focus Groups and Mock Trials using both qualitative and quantitative methods. We are the (8)