In The Advertising Industry, The Term “male Gaze” Refers To What?

In The Advertising Industry, The Term “male Gaze” Refers To What?


Category: Marketing

1. Male gaze – Wikipedia

In feminist theory, the male gaze is the act of depicting women and the world, in the visual arts and in literature, from a masculine, (1)

Oct 27, 2015 — The Male Gaze theory, in a nutshell, is where women in the media are viewed from the eyes of a heterosexual man, and that these women are (2)

Apr 25, 2021 — THE MALE GAZE “In a world ordered by sexual imbalance, pleasure in looking has been split between active/male and passive/female.” First of (3)

2. The Male Gaze: Definition & Theory – Video & Lesson …

Naomi’s role in the film is a good example of the Male Gaze Theory. This theory is defined as a specific ‘lens’ through which we view visual pop culture. More (4)

by MP McAllister · 2014 · Cited by 6 — This ultimately serves to shift the source of blame concerning objectification from the advertising industry’s acceptance of the male gaze to women themselves.(5)

Negotiating Masculinities: Advertising and the Inversion of the Male Gaze The advertising industry has long made particular use of the symbolic (6)

3. How Do We Define the Female Gaze in 2018? – Vulture

Aug 2, 2018 — It’s our old friend, the male gaze, a theoretical term coined in 1975 by the film critic Laura Mulvey that’s pretty much exactly what it (7)

Mar 31, 2021 — The “male gaze” is a term that was first used in the context of For too long, excellence in the film industry has been defined by a male (8)

4. Male Gaze Essay – 2595 Words | Bartleby

The film industry is a phallocentric institution that since its inception The male gaze is a concept that refers to how visual culture is designed to (9)

Feb 4, 2021 — The male gaze theory states that women in media are depicted from a it’s harder to define, and it looks different than the male gaze.(10)

Oct 7, 2020 — Laura Mulvey was the first human to put the ‘male gaze’ in theory in 1975, When the fashion industry realized in its earlier days that (11)

by L Mulvey · Cited by 18499 — Patriarchal ideology refers to the patriarchal laws which govern our that erotic pleasure in film, its meaning, and in particular the central place of.7 pagesMissing: industry, ‎| Must include: industry,(12)

by SB Girgus · 1994 · Cited by 8 — feminist ideology, that the patriarchal male gaze governs all elements of cinema from terms “a genuinely hybrid film culture” that refuses to define (13)

5. The male glance: how we fail to take women’s stories …

Mar 7, 2018 — The male glance is the opposite of the male gaze. Rather than linger lovingly on the parts it wants most to penetrate, it looks, assumes, and (14)

Jun 12, 2018 — The male gaze is so ubiquitous it’s taken for granted and once you’ve emerging — “the female gaze” — and it’s much trickier to define.(15)

Laura Mulvey’s discusses how the male-run film industry has always values are expressed in film through what she refers to as the “Male Gaze”.(16)

6. male gaze film examples – Socialdesk Logo

In India’s populist film industry, mostly known as Bollywood, male sexual friendships When looking at the scene with the concept of the male gaze in mind, we can see in the eyes of James Bond which again applies to the male gaze theory. functionality and performance, and to provide you with relevant advertising.(17)

by KE Moeller · 2018 · Cited by 1 — This essay explores patriarchal standards and the male gaze in Kate Chopin’s The Awakening, The term has been defined by other scholars as well. For.(18)

by X Li · 2020 · Cited by 5 — As the advertising culture began to promote “Na Se,” the term In this process, the traditional “male gaze,” which puts women in the (19)

by E Riebe — largely due to the patriarchal ideological framework, and male gaze, that has long defined the. Hollywood film industry (Smith, 2018).16 pages(20)

7. The Male Gaze and Social Media – The Sydney Feminists

Aug 8, 2019 — For a long time, and even still today, the masses that mattered were men. In feminist theory, the concept of the ‘Male Gaze’ explores the way (21)

by D Bailey · 2016 · Cited by 2 — In the traditionally patriarchal Hollywood industry, the heterosexual man’s “male gaze,” as coined by feminist film theorist Laura Mulvey, is the dominant (22)

by A Clark · 2018 · Cited by 18 — The ‘gaze’ can be defined as ‘the act of observation on the one hand put on display in gay spaces in attempt to attract the male gaze [7 (23)

8. The Impact of the Male Gaze and the Final Girl on Theatrical …

by S Ashby · 2016 — The term “male gaze” was coined by Laura Mulvey in her article “Visual Pleasure and Some within the media industry use these assumptions and.(24)

by AL Christian · 2010 · Cited by 1 — Inspired by Jean Kilbourne’s study of the image of women in advertising, this One has to wonder does the phrase refer to the three attractive men (25)

Oct 14, 2020 — While Mulvey’s paper came long before social media swept the world, camera, in film or photography, still largely mirrors the eyes of our (26)

9. Afterimages by Laura Mulvey — reaching out to the #MeToo …

Nov 8, 2019 — by the feminist critic who coined the term ‘male gaze’ it sparked the counter-revolution of the “female gaze”, loosely defined as a (27)

Mar 24, 2015 — Other feminists define themselves as sex-positive feminists and Mulvey introduced the second-wave feminist concept of “male gaze” as a (28)


by ME Deck · 2019 — However, many film critics are still debating an exact definition of the female gaze, as it does not operate in the same sexualizing manner as the male gaze.(29)

Feb 4, 2020 — “The male gaze” is a term coined by film critic Laura Mulvey in 1975 to us to relate to and identify with them as humans and, therefore, (30)

She was a force of nature in the fledgling film industry. The term refers to any cultural system in which men hold the primary power (political, social, (31)

Jul 18, 2016 — The concept of the “Male Gaze” was first developed by feminist film Because cis, straight, white men dominate the media, their view on (32)

The entertainment industry and advertising have only become worse. Mulvey, in a sense, called it when she foresaw that over time these things would become (33)

Dec 14, 2019 — Towards the end of 1977 Cindy Sherman began shooting a body of work that would go on to define her career and set her on a trajectory to become (34)

Sep 2, 2019 — Gaye Tuchman (1978) developed the concept of Symbolic Annihilation to refer to the under-representation of women in a narrow range of social (35)

by TA McGoey · 2020 — others as such, how we define and interact with the agency to whom we concept of the mirror stage in her male gaze theory in order to (36)

Nov 7, 2014 — In her 1975 essay Visual Pleasure and Narrative Cinema, Laura Mulvey launched the second-wave feminist concept of “male gaze”.(37)

Mar 12, 2021 — The film industry has generally been, for decades, a male-dominated sphere The “female gaze” in the media refers to the observation of a (38)

Excerpt Links

(1). Male gaze – Wikipedia
(2). Film Theory 101 – Laura Mulvey: The Male Gaze Theory | Film …
(3). What is the Male Gaze? Definition and Examples in Film
(4). The Male Gaze: Definition & Theory – Video & Lesson …
(5). Sexualized Branded Entertainment and the Male Consumer …
(6). (PDF) Negotiating Masculinities: Advertising and the Inversion …
(7). How Do We Define the Female Gaze in 2018? – Vulture
(8). Hollywood can’t break the male gaze – The Tufts Daily
(9). Male Gaze Essay – 2595 Words | Bartleby
(10). You’ve Heard of the Male Gaze, but What About the Female …
(12). Visual Pleasure and Narrative Cinema
(13). Representative Men: Unfreezing the Male Gaze – JSTOR
(14). The male glance: how we fail to take women’s stories …
(15). Yes, there’s such a thing as a ‘female gaze.’ But it’s not what …
(16). The “Male Gaze”. Laura Mulvey’s discusses how the… | by …
(17). male gaze film examples – Socialdesk Logo
(18). The Female Gaze and Medusa Figures in THE AWAKENING
(19). How powerful is the female gaze? The implication of using …
(20). The Feminine Gaze – University of Wisconsin-La Crosse
(21). The Male Gaze and Social Media – The Sydney Feminists
(22). “Beefing Up the Beefcake: Male Objectification, Boy Bands …
(23). The Gaze – MDPI
(24). The Impact of the Male Gaze and the Final Girl on Theatrical …
(25). The Consumption of the Male Gaze in Queer Pages: – IUPUI …
(26). An Enquiry Into Internalised Male Gaze: Whose Camera Is It …
(27). Afterimages by Laura Mulvey — reaching out to the #MeToo …
(28). The Gaze Maze – LinkedIn
(30). The White Male Gaze Still Shapes 95 Percent of … – Bitch Media
(31). Women in Cinema – Moving Pictures – Open Textbooks
(32). What is The “Male Gaze”? | Mary Janes Film
(33). The Male Gaze Examples – 532 Words | Internet Public Library
(35). Media Representations of women – ReviseSociology
(36). Revisiting Laura Mulvey’s Psychoanalytic Film Theories
(37). SUBVERTING THE MALE GAZE | CuratingtheContemporary …
(38). Comparing the Female Versus Male Gaze in Media – LC …