Integrated Marketing Communications (IMC)

Understanding Integrated Marketing Communication (IMC)

… 18 Integrated keting Communication (IMC) was first coined in 1989 and has continued to grow. IMC is an essential strategy that business ⁽¹⁾ …

… Integrated marketing communication (IMC) makes this marketing activity more efficient and effective because it relies on multiple communication methods and ⁽²⁾ …

Integrated Marketing Communication , Major, LAS

… Wichita State’s Bachelor of Arts (BA) in communication—integrated marketing communication (IMC) emphasis—combines classroom and hands-on learning in the ⁽³⁾ …

… Integrated keting Communication (IMC) a strategic process used to plan develop execute and evaluate coordinated measurable persuasive brand ⁽⁴⁾ …

M.S. Integrated

… IMC attempts to unify all pieces of marketing communications including advertising public relations direct marketing social media and sales promotion.⁽⁵⁾ …

… 15 Integrated marketing communication (IMC) is an approach used by organisations to brand and coordinate their communication efforts.⁽⁶⁾ …

Integrated Marketing Communications – Medill

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… by L Porcu · · Cited by 115 — by L Porcu · · Cited by 115Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale – Author: Lucia Porcu ⁽⁸⁾ …