What are the demographics of the crowd attending the super bowl?

What are the demographics of the crowd attending the super bowl?

What are the demographics of the crowd attending the super bowl?



The Super Bowl is one of the most-watched sporting events in the United States, attracting millions of viewers each year. But who exactly makes up the crowd attending this highly anticipated event? In this article, we will delve into the demographics of the Super Bowl crowd and explore the various factors that contribute to its composition.

Geographical Distribution

Geographical distribution: The Super Bowl draws fans from all across the country, but the location of the game itself plays a significant role in determining the demographics of the crowd. Super Bowl games held in warmer climates tend to attract a larger number of attendees from the host city and its surrounding areas. On the other hand, games held in colder regions may see a higher proportion of attendees from out of town, as fans are more likely to travel to warmer destinations for the event.

Age and Gender

Age and gender: The Super Bowl appeals to a wide range of age groups, but it tends to attract a predominantly adult audience. According to a survey conducted by the National Retail Federation, the majority of Super Bowl viewers are between the ages of 18 and 54. As for gender, the event has historically had a slightly higher male viewership, although the gap has been narrowing in recent years.

Income and Education

Income and education: Attending the Super Bowl is often considered a luxury, as tickets can be quite expensive. This means that the crowd tends to have a higher disposable income compared to the average population. Additionally, many Super Bowl attendees are highly educated professionals who can afford the cost of travel, accommodation, and tickets to the event.

Fan Loyalty and Team Affiliation

Fan loyalty and team affiliation: The Super Bowl is not just a sporting event; it is also a celebration of the teams and their dedicated fan bases. As a result, the crowd attending the Super Bowl is often composed of passionate fans who have a strong affiliation with one of the teams playing in the game. This adds an element of excitement and camaraderie among the attendees, creating a unique atmosphere.

Corporate Presence

Corporate presence: The Super Bowl is not only a gathering of fans but also a significant business opportunity for corporations. Many companies purchase tickets and hospitality packages to entertain clients, employees, and business partners. This corporate presence adds another layer to the demographics of the crowd, as it includes individuals who may not be die-hard fans but are attending for business-related purposes.


In conclusion, the demographics of the crowd attending the Super Bowl are diverse and varied. The geographical distribution, age, gender, income, education, fan loyalty, team affiliation, and corporate presence all contribute to the composition of the crowd. The event attracts fans from across the country, with a higher proportion of adults, a slightly higher male viewership, and a crowd that tends to have a higher income and education level. The Super Bowl is not only a sporting event but also a cultural phenomenon that brings people together from different backgrounds to celebrate their love for the game.


– National Retail Federation: www.nrf.com
– Super Bowl: www.nfl.com/super-bowl