What does dma mean in marketing?

What does dma mean in marketing?

What does dma mean in marketing?



In the world of marketing, there are numerous acronyms and terms that can sometimes be confusing. One such term is DMA, which stands for Direct Marketing Association. But what does DMA really mean in marketing? In this article, we will dive deeper into the concept of DMA and explore its significance in the marketing industry.

Understanding DMA in Marketing

Definition: DMA, or Direct Marketing Association, is an organization that focuses on promoting and advancing the practice of direct marketing. It is a global trade association that represents companies and organizations involved in direct marketing activities.

History: The DMA was founded in 1917 as the National Direct Mail Advertising Association. Over the years, it evolved and expanded its scope to include all forms of direct marketing, such as telemarketing, email marketing, and digital marketing. In 2002, the organization changed its name to the Direct Marketing Association to reflect its broader focus.

Role: The DMA plays a crucial role in the marketing industry by providing resources, education, and advocacy for direct marketers. It serves as a platform for industry professionals to connect, learn from each other, and stay updated on the latest trends and best practices in direct marketing.

Benefits of DMA Membership

Networking Opportunities: One of the key benefits of being a member of the DMA is the opportunity to network with other industry professionals. The association organizes conferences, events, and webinars where members can meet and exchange ideas with like-minded individuals.

Access to Resources: DMA members have access to a wealth of resources, including research reports, white papers, case studies, and best practice guides. These resources can help marketers stay informed about the latest industry trends and strategies.

Advocacy and Representation: The DMA represents the interests of its members by advocating for fair and responsible marketing practices. It works closely with policymakers and regulators to shape legislation and regulations that impact the direct marketing industry.

Ethical Guidelines

Code of Ethics: The DMA has a Code of Ethics that outlines the ethical standards that its members are expected to adhere to. This code covers areas such as data privacy, consumer protection, and responsible marketing practices.

Data Privacy: DMA members are committed to protecting consumer privacy and ensuring the responsible use of customer data. They follow strict guidelines to ensure that customer information is collected, stored, and used in a secure and transparent manner.


In conclusion, DMA, or Direct Marketing Association, is an organization that plays a vital role in the marketing industry. It promotes and advances the practice of direct marketing through networking opportunities, access to resources, and advocacy for fair and responsible marketing practices. By being a member of the DMA, marketers can stay connected, informed, and ethical in their direct marketing efforts.


– Direct Marketing Association: www.dma.org
– DMA Code of Ethics: www.dma.org/ethics/code-of-ethics