What Was The Main Goal Of Advertising In The 1950s?

What Was The Main Goal Of Advertising In The 1950s?

Category: Marketing

1. History of Advertising: 1950s – Mascola Group

Advertisers saw this as an opportunity to address consumer needs and desires, particularly those of women. Need to lose that baby weight? The 1950s is where the (1)

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Mar 6, 2017 — The history of American advertising has always fascinated me. According to advertisers, the leading cause of divorce in the 50s was bad (2)

Sep 15, 2003 — Perhaps the most important factor influencing advertising in the 1950s was the growth of TV and its maturation into a viable ad medium.(3)

2. What Marketing Looked Like in the 50s & 60s – Color Fire

Mar 16, 2019 — In the 1950s, advertising executive, Rosser Reeves, invented the Unique Selling Point (USP). With this tactic, advertisers would create a (4)


by C Catt · 2014 · Cited by 4 — the American cause became a major theme. For most white middle-class women of the 1950’s, domesticity was the main goal. Their whole life consisted of 87 pages(5)

In the 1950s it was very unusual for the cigarette companies to use well In advertising the ethics matter because the main goal of advertising is to (6)

3. The Rise of Marketing

Before 1910, advertisers mostly sought to inform customers about products; after 1910, the main goal was to create a desire to purchase products.(7)

Jun 11, 2021 — Among all the different characters that emerged, the ads at this time had one main purpose: to sell. While the characters played a major (8)

4. Sponsored By Materialism and Individualism: The American …

Apr 28, 2016 — This new vision of the ultimate goal was popularized by the advertisements of the 1950’s and remains a central part of our cultural values (9)

by WM O’Barr · 2005 · Cited by 64 — It focuses on two key themes: the development of advertising the scene as a practical replacement for the kinescope in the late 1950s.(10)

by WM O’Barr · 2010 · Cited by 10 — A TV Set Became a Common Feature of American Living Rooms in the 1950s. Although television advertising…is a fascinating and important (11)

Jun 8, 2021 — In many countries advertising is the most important source of income for the media (e.g., newspapers, magazines, or television stations) through (12)

The history of advertising can be traced to ancient civilizations. It became a major force By the 1950s, German advertising agencies were starting to mimic American (13)

5. Brought To You By: Postwar Television | ANA Educational …

Most important, television advertising emerged as a loud, and I believe the loudest as advertisement, its goal to, in one advertising executive’s words, (14)

Jun 29, 2016 — The history of advertising has experienced several major Despite the 50s being a tense decade for America during the Cold War, (15)

Indeed, the main goal of her speech is to promote Coca-Cola as a brand and as a product by emphasizing on one particular point and possible anxiety of the (16)

6. Television Commercials in the 1950s and the 1960s – Logo …

May 8, 2017 — Television Commercials in the 1950s and the 1960s advert for Philips Morris was made the tobacco company’s main goal was to make profit.(17)

Advertisements from the 1950s seem alien to us today. The advertiser’s main goal is to sell you an item, idea, or service. To do this, advertisers must (18)

Oct 11, 2012 — My family is at an interesting point in our lives where cars seem to be a main focus in family conversations, especially disagreements. I bought (19)

Learning Objectives. Describe important eras in the history of American advertising. Analyze the overall effects of government regulation on advertising.(20)

7. Media in the 1950s

Television quickly became a hot advertising medium in the 1950s. Television advertisements projected fantasies about their products and how people would become (21)

So they tried to use women in ads. The other trick is that, The main goal of advertising in the 1950s was to create awareness of products or services.(22)

by A Alexander · 1998 · Cited by 86 — Children appeared in 49.3% of the. Page 7. Fall 1998. 1950s commercials (n=29). They were a primary par- ticipant in only 10 commercials examined (16.7%), and (23)


Modernisation trends in Soviet society in the 1950s and 1960s are the main focus in the article is on two types of product advertising:.(24)

1950s: Gross advertising spending rose 75%, a greater increase than the GNP, 1964: Major magazines banned cigarette ads from print advertising.(25)

changed dramatically since the 1950s, and portrayals of men and women in more quickly than women do, perhaps because men focus on the primary mes-.(26)

9. Land of Television []

Perhaps no phenomenon shaped American life in the 1950s more than By 1954, television commercials were the leading advertising medium in America.(27)

by C Catalano · 2002 · Cited by 26 — To describe this task as anything but “important” would be a gross understatement. Some advertisements imply that society in the 1950s recognized and.(28)

10. 5 Things Marketing in the 50s & 60s Can … – LinkedIn

Mar 1, 2016 — Published: March 1, 2016. Marketing has been around for a long time, as a practice it has evolved very little. The biggest changes that (29)

Oct 2, 2002 — Consumer psychologists and basic scientists are behind ever more effective Throughout the 1950s, advertising agencies relied upon (30)

Apr 2, 2012 — the main goal for girls; family life was their major aspiration, and the Whereas in the 1940’s and 1950’s advertisements for household (31)

advertisement’s key message is about the product’s attributes or the benefits. The goal of the cognitive message strategy approach is to design an ad (32)

12.1 Advertising. Learning Objectives. Describe important eras in the history of American advertising. Analyze the overall effects of government regulation on (33)

school, and doctors had all promoted milk as a nutritious drink, a necessary components of a healthy diet. • By the 1950s, milk had assumed an important role in (34)

Specifically, the authors focus on the key targets of the consumerist ideology of the In line with the cultural currents of the 1950s and 1960s, the ads (35)

Oct 6, 2008 — From the 1920s into the 1950s, cigarette ads featured endorsers as A primary purpose of the exhibit, Dr. Jackler said, is to connect the (36)

Oct 16, 2017 — The timeline below highlights key moments for American advertising’s appeals to black consumers—as well as black Americans’ initiatives to (37)

It is also central to the development and existence of many products. The advertising campaign for Nescafé instant coffee granules in the 1950s allowed (38)

Excerpt Links

(1). History of Advertising: 1950s – Mascola Group
(2). Advertising in the 1950s Had No Chill | Ad Trends | Roundpeg
(3). History: 1950s | Ad Age
(4). What Marketing Looked Like in the 50s & 60s – Color Fire
(5). How Advertising Defined Women’s Roles in 1950s America …
(6). 318 J Exam 1 Flashcards | Quizlet
(7). The Rise of Marketing
(8). The Evolution of Advertising & How Personalization Improved …
(9). Sponsored By Materialism and Individualism: The American …
(10). A Brief History of Advertising in America
(11). The Rise and Fall of the TV Commercial
(12). advertising | Definition, History, Objectives, Techniques …
(13). History of advertising – Wikipedia
(14). Brought To You By: Postwar Television | ANA Educational …
(15). The History and Evolution of Advertising – TINT
(16). Television commercials in the 1950s and 1960s – Logo & Imago
(17). Television Commercials in the 1950s and the 1960s – Logo …
(18). 1950’s Advertising Techniques – 310 Words | Bartleby
(19). Car Advertisements of the 1950s | History of Consumer …
(20). 12.1 Advertising | Media and Culture
(21). Media in the 1950s
(22). What was advertising like in the 1950s and 1960s? – Answers
(23). A Content Analysis of Advertisements in Children’s … – JSTOR
(25). Madison Avenue | National Museum of American History
(26). Gender and Advertising
(27). Land of Television []
(28). Shaping the American Woman: Feminism and Advertising in …
(29). 5 Things Marketing in the 50s & 60s Can … – LinkedIn
(30). Advertising as science – American Psychological Association
(31). The 1950’s and the 1960’s and the American Woman: the …
(33). 12.1 Advertising – Understanding Media and Culture
(34). Got Milk Advertising Strategy
(35). Western influences in Turkish advertising: Disseminating the …
(36). When Doctors, and Even Santa, Endorsed Tobacco – The New …
(37). A Brief History of Companies Courting African-American …
(38). Advertising of Food |