Category: Marketing
1. The untold story of TV’s first prescription drug ad – Stat News
Dec 11, 2015 — She got the job, and the rest is history. On May 19, 1983, Boots aired the first broadcast television commercial in the United States for a (1)…
by J Donohue · 2006 · Cited by 187 — In 1959 pharmaceutical marketing practices became the focus of congressional hearings, in response to prescription drug advertisements aimed at physicians that Abstract · The Impact of Federal Policy on Pharmaceutical Marketing(2)…
In 1997, the Food and Drug Administration permitted prescription drug companies to start publicizing their products directly to consumers in television (3)…
2. Direct-to-consumer advertising – Wikipedia
Merck published the first print DTC ad for a pneumonia vaccine (with a particular focus on those aged 65 years or older), and Boots Pharmaceuticals aired the Legality · Canada · United States · Reception(4)…
Oct 23, 2018 — The US pharmaceutical industry spent $6.1 billion on advertising By the twentieth century, drugs were separated into two classes: (1) (5)…
Oct 20, 2019 — I didn’t, so I did a web search for relevant essays on advertising by different drug companies and found a very useful one published in (6)…
3. Background on Drug Advertising | FDA
Jun 19, 2015 — Until the mid-1980s, drug companies gave information about prescription drugs only to doctors and pharmacists. When these professionals thought (7)…
Jun 17, 2019 — Pharmaceutical commercials have been running on TV since the late 80s, and every year since, drug makers have increased their ad spending, more (8)…
4. How to Stop Direct-to-Consumer Prescription Drug Ads …
May 23, 2018 — The FDA first allowed the practice of direct-to-consumer advertising in 1997, and since then, the number of TV commercials for prescription (9)…
Feb 14, 2017 — The U.S. consumer drug advertising boom on television began in 1997, when the FDA relaxed its guidelines relating to broadcast media. Drug- (10)…
Oct 13, 2009 — It’s hard to turn on the television nowadays without seeing a drug ad. In those days, drugs ads were for doctors, not the public.(11)…
Aug 29, 2016 — And how the US got stuck with prescription drug ads in the first place. masses through TV ads encourages the pharmaceutical industry to (12)…
Dec 24, 2017 — “TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on (13)…
5. Why Are Prescription Drug Advertisements Legal in America …
Mar 22, 2016 — Fast-forward to the 1980s: while Ronald Reagan was telling Americans to “Just Say No,” the feds cozied up to the pharmaceutical industry, and (14)…
Apr 10, 2018 — The American Medical Assn. called for a ban on such ads in 2015, arguing that the billions of dollars drug companies spend on marketing (15)…
WASHINGTON — Easing restrictions on drug companies’ television and radio product ads, which stopped at the simple mention of a product’s name and were (16)…
6. Pharma advertising in 2018: TV, midterms and specialty drugs …
Sep 26, 2018 — Just considering television, 187 commercials for about 70 prescription And to do that, drug companies shelled out $2.8 billion, (17)…
So how did the manufacturers of this product achieve such incredible profits? When the time was right to launch their product advertising campaign, (18)…
1983: TV Takeover, FDA Makeover In 1983, Boots Pharmaceuticals ran the first ever direct-to-consumer TV ad for a prescription drug. The ad promoted the lower (19)…
Jun 1, 2020 — Op-ed: With an average of 80 pharmaceutical ads per hour on TV today, direct-to-consumer advertising started, those same companies saw (20)…
7. Which pharma advertising did President Trump lambaste on …
Jul 28, 2020 — President Donald Trump slammed “Big Pharma” TV ads on Twitter Tuesday, morning TV show, starting with this opening shot: “Big Pharma is (21)…
Dec 19, 2019 — These five drug commercials topped last month’s most costly TV ad spots. Humira tops the list for November, as it did in October.(22)…
Apr 6, 2021 — An estimated 24 million U.S. dollars had been spent on TV commercials for the prescription medication Dupixent as of March 2021.(23)…
8. Why Facebook is filled with pharmaceutical ads – The …
Mar 4, 2020 — When Facebook started actively soliciting pharmaceutical ads in late 2016, the initial pitch fizzled out in part because pharma companies found (24)…
Denise Kinney started this petition to Pharmaceutical Companies and 2 others citizens and heed the AMA’s call to ban TV ads for prescription drugs.(25)…
Jul 9, 2019 — At midnight last night, those commercials were supposed to change. A new rule was scheduled to kick in that would require drug companies to (26)…
9. Are Direct-To-Consumer Ads For Drugs Doing More Harm …
May 14, 2019 — Remember the last time you turned on your television to watch a football 449 articles about DTC prescription drug ads were published.(27)…
Jun 18, 2020 — to force drug companies to disclose prices in their TV ads. the ability to limit their copays to $35 a month, starting next year.(28)…
10. Prescription Drug TV Ads – Vaughn’s Summaries
Nov 21, 2020 — What’s the POINT? 3. Drug Info DECEPTION 4. TV Drug Ad Format – Bernie Tells It Like It Is Drug manufacturers seek to (29)…
Jan 9, 2019 — In 1997, drug companies spent roughly $17.1 billion on marketing for The majority of these ads were television commercials and magazine (30)…
May 23, 2018 — PhRMA (Pharmaceutical Research and Manufacturers of America — the drug reps that walk into their office, or by the ads they see on TV.(31)…
Feb 18, 2019 — Johnson & Johnson will start to include prices in its ads for the blood thinner Xarelto. Will that have an impact?(32)…
Jan 17, 2020 — When did it become legal to advertise drugs on TV? In 1997, the Food and Drug Administration permitted prescription drug companies to start (33)…
Many companies were concerned about aspects of the HHS proposal to formalize Plaintiffs, several pharmaceutical manufacturers, and a major advertising (34)…
When pharmaceutical companies contract with insurers the price per When commercial TV started airing in the 1950’s, cigarette companies were big (35)…
May 8, 2019 — Azar said that the TV advertising requirement would work to drive down list Most drug companies have argued against the proposed rule, (36)…
May 24, 2018 — “Right now, when a pharmaceutical company advertises, it is required to describe the major adverse effects of the drug,” he writes. “I would add (37)…
May 16, 2019 — Before this rule, drug companies were required to disclose a medication’s major side effects, but not its price. The confusion for consumers (38)…
Excerpt Links
(1). The untold story of TV’s first prescription drug ad – Stat News
(2). A History of Drug Advertising: The Evolving Roles of …
(3). Why You Should Be Wary of Prescription Drug Ads on TV …
(4). Direct-to-consumer advertising – Wikipedia
(5). History of Prescription Drug Ads – ProCon.org
(6). We’re Being Bombarded by Ads for Drugs | Psychology Today
(7). Background on Drug Advertising | FDA
(8). How Is Consumer Drug Advertising Regulated in the United …
(9). How to Stop Direct-to-Consumer Prescription Drug Ads …
(10). Do not get sold on drug advertising – Harvard Health
(11). Selling Sickness: How Drug Ads Changed Health Care : NPR
(12). What 20 years of drug commercials are doing to Americans …
(13). Think You’re Seeing More Drug Ads on TV? You Are, and …
(14). Why Are Prescription Drug Advertisements Legal in America …
(15). TV commercials for prescription drugs ‘doing more harm than …
(16). EASIER RULES START FOR TV, RADIO ADS FOR …
(17). Pharma advertising in 2018: TV, midterms and specialty drugs …
(18). The 5 Best Pharmaceutical Ads in History | by Jennifer Mittler …
(19). Say ‘Yes’ to Drugs? The History of Pharmaceutical Marketing
(20). Prescription drug ads: Why they are dangerous and should be …
(21). Which pharma advertising did President Trump lambaste on …
(22). These pharmaceutical companies are the top five biggest …
(23). • Drug TV commercial spending in U.S. | Statista
(24). Why Facebook is filled with pharmaceutical ads – The …
(25). Petition · Congress: Pull All Drug Ads from TV · Change.org
(26). A last-minute ruling means TV ads won’t list drug prices as …
(27). Are Direct-To-Consumer Ads For Drugs Doing More Harm …
(28). Court rules Trump can’t require drugmakers to disclose prices …
(29). Prescription Drug TV Ads – Vaughn’s Summaries
(30). Advertising spending on drugs skyrocketed in the past 20 …
(31). Consumer drug ads: The harms that come with pitching …
(32). Drug Prices on Television Commercials – Healthline
(33). How many countries allow drug advertising? – AskingLot.com
(34). New Developments in DTC Television Advertising: Disclosing …
(35). Do the endless pharmaceutical commercials on TV drive up …
(36). U.S. government to require drugmakers to show prices in TV …
(37). TV ads for prescription drugs focusing more on lifestyle …
(38). Why drug prices listed in TV ads might not be what you pay …
