Which advertising mascot wears epaulets?

Which advertising mascot wears epaulets?

Which advertising mascot wears epaulets?



Advertising mascots play a crucial role in promoting brands and products, often becoming iconic figures that consumers easily recognize. One distinguishing feature that some mascots possess is the wearing of epaulets. In this article, we will explore which advertising mascot wears epaulets and delve into the significance of this design choice.

The Kool-Aid Man: A Familiar Face

One of the most recognizable advertising mascots that wear epaulets is the Kool-Aid Man. This anthropomorphic pitcher filled with fruit-flavored drink has been a beloved figure in advertising since his introduction in the 1950s. The Kool-Aid Man is known for his large smile, red lips, and the iconic epaulets on his shoulders.

Design and Significance: The Kool-Aid Man’s epaulets are an essential part of his design. They are typically depicted as gold or yellow shoulder decorations, often featuring stars or other embellishments. These epaulets serve to enhance the Kool-Aid Man’s appearance, giving him a more distinguished and authoritative look. The use of epaulets aligns with the mascot’s role as a spokesperson for the Kool-Aid brand, symbolizing his status as a leader and representative.

The Michelin Man: A Symbol of Quality

Another well-known advertising mascot that wears epaulets is the Michelin Man, also known as Bibendum. This iconic figure made of white tires has been associated with the Michelin brand since the late 19th century. The Michelin Man is often depicted wearing a sash and epaulets, adding to his distinctive appearance.

Design and Significance: The Michelin Man’s epaulets are typically depicted as white shoulder decorations, matching his tire-like body. They serve to reinforce the mascot’s association with the Michelin brand and its commitment to quality. The epaulets, along with the sash, give the Michelin Man a more formal and authoritative appearance, emphasizing his role as a trusted symbol of excellence in the automotive industry.

Other Advertising Mascots with Epaulets

While the Kool-Aid Man and the Michelin Man are two prominent examples of advertising mascots wearing epaulets, they are not the only ones. Several other mascots also sport this distinctive feature, albeit to a lesser extent.

Mr. Peanut, the iconic mascot for Planters peanuts, is often depicted wearing a monocle, top hat, and a cane. Although not as prominent as the Kool-Aid Man or the Michelin Man, Mr. Peanut occasionally dons a jacket with epaulets, adding a touch of sophistication to his appearance.

The Captain, the mascot for Captain Morgan rum, is another example. He is portrayed as a charismatic and adventurous pirate captain, complete with a tricorn hat, a red coat, and golden epaulets. The epaulets in this case serve to enhance the Captain’s pirate persona, adding to his swashbuckling image.


In conclusion, several advertising mascots wear epaulets as part of their design. The Kool-Aid Man and the Michelin Man are two notable examples, with their epaulets symbolizing authority and brand representation. Other mascots, such as Mr. Peanut and the Captain, also incorporate epaulets to enhance their appearance and reinforce their respective personas. The use of epaulets in advertising mascots adds a touch of distinction and character, contributing to their recognition and appeal among consumers.


– Kool-Aid Man: https://www.koolaid.com/
– Michelin Man: https://www.michelinman.com/
– Mr. Peanut: https://www.planters.com/
– Captain Morgan: https://www.captainmorgan.com/