Which of the following is not a characteristic of marketing services?

Which of the following is not a characteristic of marketing services?

Which of the following is not a characteristic of marketing services?



When it comes to marketing services, there are several characteristics that define this aspect of business. However, there is one particular characteristic that does not fit the bill. In this article, we will explore the various characteristics of marketing services and identify which one does not belong.

Characteristics of Marketing Services

Intangibility: One of the key characteristics of marketing services is intangibility. Unlike tangible products, services cannot be seen, touched, or felt before they are consumed. This poses a unique challenge for marketers as they need to find ways to communicate and promote services effectively.

Inseparability: Another characteristic of marketing services is inseparability. Services are often produced and consumed simultaneously, meaning that the service provider and the customer are present during the service delivery. This creates a direct interaction between the provider and the customer, which can impact the overall service experience.

Perishability: Perishability is another characteristic that sets marketing services apart. Unlike physical products that can be stored and inventoried, services are perishable and cannot be stored for future use. This means that service providers need to manage their capacity effectively and find ways to maximize their utilization.

Variability: Variability refers to the fact that services can vary in quality and consistency. Since services are often performed by people, there is a human element involved, which can lead to variations in the service experience. Service providers need to ensure that they deliver a consistent and high-quality service to maintain customer satisfaction.

The Characteristic that Does Not Fit

Physicality: The characteristic that does not fit the definition of marketing services is physicality. Marketing services are primarily focused on intangible offerings, such as consulting, financial services, or healthcare. Physical products, on the other hand, are tangible and can be seen, touched, and felt. While physical products can be marketed and promoted, they do not fall under the umbrella of marketing services.

Physical products have their own marketing strategies and considerations, such as packaging, branding, and distribution. These aspects are not directly applicable to marketing services, which rely more on building relationships, communicating expertise, and delivering intangible value.


In conclusion, marketing services have several distinct characteristics that set them apart from physical products. These include intangibility, inseparability, perishability, and variability. However, physicality is not a characteristic of marketing services. Understanding these characteristics is crucial for marketers to effectively promote and deliver services to their target audience.


– American Marketing Association: ama.org
– Investopedia: investopedia.com
– Marketing Management by Philip Kotler: kotlermarketing.com