Introduction
Pinterest is a popular social media platform that allows users to discover and save ideas for various topics, including fashion, home decor, recipes, and more. It also provides advertising opportunities for businesses to reach their target audience. When it comes to advertising on Pinterest, there are several payment methods available. In this article, we will explore these payment methods and identify which one is not a valid option for advertising on Pinterest.
Promoted Pins
Payment method: Promoted Pins are the most common form of advertising on Pinterest. Businesses can pay to have their pins appear in relevant search results and users’ home feeds. The payment for Promoted Pins is based on a cost-per-click (CPC) model, where advertisers only pay when users click on their pins. This payment method ensures that businesses only pay for the engagement they receive.
Promoted Video Pins
Payment method: Promoted Video Pins allow businesses to showcase their products or services through video content. Advertisers can choose to pay for Promoted Video Pins based on two payment methods: cost-per-impression (CPM) or cost-per-click (CPC). The CPM model charges advertisers for every 1,000 impressions their video receives, while the CPC model charges for clicks on the video pin.
Shopping Ads
Payment method: Shopping Ads on Pinterest enable businesses to showcase their products with a shopping tag, allowing users to click on the tag and make a purchase directly. The payment method for Shopping Ads is based on a cost-per-click (CPC) model. Advertisers are charged when users click on the shopping tag and are directed to the business’s website or product page.
Carousel Ads
Payment method: Carousel Ads on Pinterest allow businesses to showcase multiple images or videos within a single ad unit. Advertisers can choose to pay for Carousel Ads based on two payment methods: cost-per-impression (CPM) or cost-per-click (CPC). The CPM model charges advertisers for every 1,000 impressions their carousel ad receives, while the CPC model charges for clicks on the ad.
Not a Payment Method: Sponsored Stories
Sponsored Stories is not a payment method for advertising on Pinterest. While Sponsored Stories used to be an option for advertisers, Pinterest discontinued this feature. Sponsored Stories were a way for businesses to promote user-generated content related to their brand or products. However, Pinterest has shifted its focus to other ad formats and payment methods, making Sponsored Stories no longer available.
Conclusion
In conclusion, when it comes to advertising on Pinterest, there are several payment methods available, including Promoted Pins, Promoted Video Pins, Shopping Ads, and Carousel Ads. These payment methods allow businesses to reach their target audience and promote their products or services effectively. However, it’s important to note that Sponsored Stories is not a valid payment method for advertising on Pinterest.
References
– Pinterest Advertising: https://business.pinterest.com/advertising/
– Pinterest Help Center: https://help.pinterest.com/en/business/article/promoted-pins
– Pinterest Business Blog: https://business.pinterest.com/en/blog/promoted-video-pins-now-available-to-all-advertisers
– Pinterest Shopping Ads: https://business.pinterest.com/en/shopping-ads
– Pinterest Carousel Ads: https://business.pinterest.com/en/carousel-ads
