Which of the following is not one of the seven pillars of marketing?

Which of the following is not one of the seven pillars of marketing?

Which of the following is not one of the seven pillars of marketing?



In the world of marketing, there are several key principles and strategies that guide professionals in their efforts to promote products and services. These principles, often referred to as the “seven pillars of marketing,” provide a framework for effective marketing campaigns. However, not all concepts or strategies fall under these pillars. In this article, we will explore which of the following options is not one of the seven pillars of marketing.

The Seven Pillars of Marketing

The seven pillars of marketing are a set of fundamental principles that form the basis of successful marketing strategies. These pillars include:

Product: This pillar focuses on the development and offering of a product or service that meets the needs and desires of the target market. It involves understanding customer preferences, conducting market research, and creating a product that stands out from competitors.

Price: The price pillar involves determining the optimal pricing strategy for a product or service. This includes considering factors such as production costs, competition, and customer perceptions of value. Pricing strategies can vary, including premium pricing, penetration pricing, and value-based pricing.

Promotion: Promotion encompasses all the activities involved in communicating and promoting a product or service to the target market. This pillar includes advertising, public relations, sales promotions, and other promotional tactics aimed at creating awareness and generating demand.

Place: The place pillar focuses on the distribution and availability of a product or service. It involves determining the most effective channels of distribution, such as direct sales, retail stores, or online platforms, to ensure that the product reaches the target market efficiently.

People: People refer to the individuals involved in the marketing process, including both the marketers and the customers. This pillar emphasizes the importance of understanding customer behavior, building relationships, and delivering exceptional customer experiences.

Process: The process pillar involves designing and implementing efficient and effective marketing processes. This includes activities such as market research, product development, sales, and customer service. A well-defined and streamlined process can enhance customer satisfaction and improve overall marketing outcomes.

Physical Evidence: Physical evidence refers to the tangible elements that support the marketing of a product or service. This can include packaging, branding, signage, and other visual cues that contribute to the overall customer experience.

Which is Not One of the Seven Pillars?

Among the options provided, the one that is not one of the seven pillars of marketing is Profit. While profit is undoubtedly a crucial aspect of any business, it is not considered one of the pillars that guide marketing strategies. Profitability is a result of effective marketing efforts, but it is not a specific principle or strategy within the marketing framework.

Marketing focuses on creating value for customers and building relationships, which ultimately leads to increased sales and profitability. However, profit is influenced by various factors beyond marketing, such as operational efficiency, cost management, and overall business strategy.

It is important to note that while profit is not one of the seven pillars of marketing, it is still a vital consideration for businesses. Marketing strategies should aim to generate revenue and contribute to the overall profitability of the organization.


In conclusion, the seven pillars of marketing provide a comprehensive framework for effective marketing strategies. These pillars include product, price, promotion, place, people, process, and physical evidence. While profit is an essential aspect of business, it is not one of the seven pillars of marketing. Instead, profitability is a result of successful marketing efforts and other factors that contribute to the overall business performance.

Understanding and implementing these pillars can help marketers develop well-rounded and effective marketing campaigns that resonate with their target audience and drive business success.


– American Marketing Association: www.ama.org
– Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.