Category: Marketing
1. Advertising Chapter 9: Planning Media Strategy Flashcards …
possible exposure of advertising message to one audience member media planner refer to the duration of an advertising message or campaign over a given (1)…
An _____ refers to a possible exposure of the advertising message to one audience member.A. advertising response curveB. effective frequencyC. advertising (2)…
A possible exposure of the advertising message to one audience member. Gross Impressions. The total of all the audiences delivered by a media plan.(3)…
2. Chapter 15 Flashcards by Morgan Cox | Brainscape
Media planners often define media objectives by the advertising 31. A(n) _____ is a possible exposure of the advertising message to one audience member.(4)…
Term. situation analysis. Remaining cards (54). Know advertising impression, a possible exposure of the advertising message to one audience member.(5)…
by B Higgs · 2006 — Rating, a term associated with TV, refers to the number of people or households exposed to a TV program or advertising message over a given time period. Ratings.(6)…
3. The Advertising Campaign | Boundless Marketing
It clarifies the objectives of an advertising campaign and for each Finally, some members of the target audience might have conviction but not quite get (7)…
defined as a count of target audience members exposedto a vehicle, while advertising page exposure is a count of targets exposed to an advertising message.(8)…
4. Target audience – Wikipedia
A target market is a select group of potential or current consumers, which a business decides to aim its marketing and advertising strategies at in order to (9)…
One advertisement available in the MCRC collection. The average number of times an audience is exposed to a specific advertising message over a period (10)…
Advertising impression or OTS: possible exposure of the advertising message to one audience member, sometimes called an opportunity to see.(11)…
Refers to the number and type of people exposed to the specific ad, The number of separate ad exposures of an ad audience member during the venue visit (12)…
Out of media that is used to create customized advertising programs that generally target specific consumer audiences. Alternative Out of Home media (13)…
5. Reach and Frequency: What Should Be The Priority? | AMBA …
May 1, 2020 — The definition of Reach and Frequency. Reach is the number of potential customers that will be exposed to a message through a particular (14)…
Instead, targeted marketing allows you to focus your message on the right market – and the people who are most likely to buy from you. With a target audience (15)…
Conversion goals; Frequency of the message; Reach of the message; How to define success. Media planning is most often done by media planners at advertising (16)…
6. Glossary of Advertising Terms – Association of Advertisers in …
An association whose members are advertisers, i.e., companies An audience-counting method, where each person exposed to a specific vehicle is counted (17)…
Administration) had goals to have target audience members exposed to marketing messages about six to nine times per week from at least two or three forms of (18)…
Which of the following is the definition for purchase frequency? The possible exposure of the advertising message to one audience member, a) Impression.(19)…
Audience estimates of people exposed to actual advertising. of times an individual notices an OOH advertising message during a defined period of time.(20)…
7. Health Communication Campaigns Exemplar – Speaking of …
A campaign is not defined by a specific and static mix of messages, how to reach audience members when they are receptive; and (6) deciding what “look (21)…
I can define mass media and advertisement, and recognize the different forms Although these messages are diverse and no one person is exposed to all the (22)…
Apr 20, 2020 — The process that directs advertising messages to the right people at the possible exposure of the advertising message to one audience (23)…
8. Is Advertising Believability Really Important? – JSTOR
by JC Maloney · 1963 · Cited by 70 — Either term refers to the process by which advertising messages interact with people’s pre-existing memories, atti- tudes, and beliefs. One thing is (24)…
Report of the APA Task Force on Advertising and Children understanding the potential effects of exposure to advertising and to specific harms that might (25)…
Critical: A reflective position on the meaning, biases or value messages of a text. Critical Autonomy: The process by which a member of the audience is able (26)…
9. Direct Marketing Definition – Investopedia
Direct marketing is a strategy that relies on distributing a sales pitch to individual consumers. Mail, email, and texting are among the delivery systems.(27)…
One Gross Rating Point, or GRP, is the equivalent of reaching 1% of the total potential audience with one advertising message. Two GRPs is the equivalent of (28)…
10. Media Strategy – GitHub Pages
When she analyzes media, the planner assesses advertising exposureThe degree to which the target market will see an advertising message in a specific medium., (29)…
Pros. The goal of advertising is targeted audience exposure. Your choice of advertising mediums and venues should support this goal. Small-business marketing (30)…
of Framing an Issue explains how to define your issue The good news is that messaging to win the short-term battle can also be one of the best ways to the base, your target audience will likely consist of of marketing research shows that unless a message reaches communications to member lists won’t get you new.(31)…
by JR Rossiter · 1985 · Cited by 95 — Essentially, an advertising communication model sets objectives for each step, In our approach, a target audience is defined behaviorally and (32)…
Exposure to the message and repetition are key to audience recall, increasing the likelihood that audiences will act on the information provided. For example, (33)…
Which of the following is not an example of persuasive advertising: The possible exposure of the advertising message to one audience member,.(34)…
Sep 23, 2014 — In advertising, the term “effective frequency” is used to describe the number of times a consumer must be exposed to an advertising message (35)…
shown your ads. Ad Audience: The total number of people that have been exposed to or could possibly be exposed to an ad during any specific time period.(36)…
by WJ Potter · 2013 · Cited by 30 — itself in order to attract as many audience members as possible, then conditioning those member to find out his/her reaction to each message exposure, (37)…
Effective advertising reaches potential customers and informs them of your in on a specific target market that is defined by their geographic locale.(38)…
Excerpt Links
(1). Advertising Chapter 9: Planning Media Strategy Flashcards …
(2). An refers to a possible exposure of the advertising message to …
(3). Test 3 Chapter 14 Flashcards | Chegg.com
(4). Chapter 15 Flashcards by Morgan Cox | Brainscape
(5). Free Flashcards about Chapter 14 – StudyStack
(6). Average Frequency – VU Research Repository
(7). The Advertising Campaign | Boundless Marketing
(8). Evaluating the effectiveness of television advertising …
(9). Target audience – Wikipedia
(10). Glossary of Terms | Media Campaign Resource Center … – CDC
(11). Media Planning Notes – Akbar Peerbhoy College Of …
(12). DOOH Glossary – Interactive Advertising Bureau
(13). Glossary of Terms – Geopath
(14). Reach and Frequency: What Should Be The Priority? | AMBA …
(15). Who, What, Why, And Where? Your Target Audience Definition
(16). What is Media Planning? A Complete Guide | Marketing …
(17). Glossary of Advertising Terms – Association of Advertisers in …
(18). Marketing Exposure, Reach and Gross Rating Points (GRP)
(19). advertising – School of Distance Education
(20). Out of Home Advertising Association of America, Inc. > About …
(21). Health Communication Campaigns Exemplar – Speaking of …
(22). Chapter 3: Print, Mass Media and Advertising – America …
(23). Define These Media Planning Terms Flashcards Flashcards …
(24). Is Advertising Believability Really Important? – JSTOR
(25). Advertising and Children – American Psychological Association
(26). Language of Media Literacy: A Glossary of Terms | Center for …
(27). Direct Marketing Definition – Investopedia
(28). Ipsos Encyclopedia – Gross Rating Point | Ipsos
(29). Media Strategy – GitHub Pages
(30). The Definition of Advertising Exposure
(31). Communications Campaign Best Practices – Movement …
(32). Advertising Communication Models | ACR
(33). WHO Strategic Communications Framework for effective …
(34). BGDA (UG SDE) – University of Calicut | E-payment
(35). Say It Again: Messages Are More Effective When Repeated
(36). 64 Digital Advertising Terms Every Marketer Should Know …
(37). Synthesizing a working definition of” mass” media
(38). Effective Advertising Makes People Remember Your Name …
