More commonly referred to as SEO, search engine optimisation is an online advertising strategy that provides budget friendly, long term marketing solutions to businesses worldwide. SEO offers a great way to improve the online visibility of your company website, optimising your ranking position within the organic search results and driving traffic and sales as a result.
It’s well known that behind any successful business is a strong SEO campaign, but with the varying different factors that go into creating a great strategy often taking some time to produce distinguishable results, many entrepreneurs may question whether search engine optimisation is worth their time and investment.
Why does SEO take time to show results?
SEO is considered a long-term digital marketing strategy, meaning that it may be some time before your business will see any real benefits from your investment. Typically, It can take up to 6-12 months (dependent on competitiveness of your sector and other website factors) before your SEO campaign will start to show noticeable results.
This delay is due to the fact that it can take time for Google to pick up on the optimisation taking place on your site, thus allowing them to evaluate and rank your pages accordingly. It is estimated that there are over 35 trillion websites currently indexed by Google, so it’s no surprise that it may take some time before the search engines take notice of your SEO efforts.
However, this is a delay that is slowly growing shorter, meaning that entrepreneurs worldwide will reap the benefits of their search engine optimisation campaigns much sooner than in years past. Despite this, business owners may question whether the increase in visibility and traffic that they will gain from their SEO strategy is worth the wait.
What are the Benefits of SEO?
SEO is crucial for any company wishing to succeed within Google’s organic search results, allowing them to stay ahead of the competition while improving their online visibility, boosting site traffic, and driving their overall sales. Its also cheaper than PPC which means you pay per click on the sponsored ads.
If you’re still not convinced that a search engine optimisation campaign is the right choice for you, the statistics speak for themselves!
57% of marketing professionals agree that on-page SEO is one of the most effective marketing tactics for entrepreneurs looking to succeed in the search results, and with around 60% of all search result clicks going to the sites placed in the top 5 ranking positions on Google, it’s no surprise that 61% of all professionals would consider their SEO campaign to be their top digital marketing priority.
A successful SEO campaign is crucial for any entrepreneur wishing to succeed within the organic search results, helping your business to stay ahead of its online competitors while benefitting from a great increase in both visibility and site traffic.
Those looking to learn more about how to create a strong SEO campaign for their business should consider enrolling in an online SEO course to expand their knowledge, providing all the information that entrepreneurs need in order to succeed online.