Growing businesses using social media is not a new thing anymore. If you have a brand, you’re probably using social media marketing to build your brand identity. Your usage of social media for marketing may have even increased recently due to the outbreak of COVID-19.
But the question is how can you further leverage social networks beyond what you are doing now?
In this post, we’re going to provide you with useful ways in which social media can help your business to grow.
In reality, almost all big and small businesses have social accounts on at least one of the top social media sites/apps like Facebook, Instagram, Twitter, YouTube, and LinkedIn.
Surprisingly, many of them are not getting acceptable results and their time or even budget are simply wasting.
In other words, the simplicity of using social apps should not make you think that building a brand identity on them is easy.
A successful marketing campaign on social media requires knowledge, strategy, skills, effort, and patience. A typical, step-by-step social media marketing strategy can be defined as:
- Market research
- SMART goals
- Audience targeting
- Business profile
- Content generation
- Influencer marketing
- Performance analysis
Building a successful strategy is not an easy task and many brands prefer to assign it to social media marketing agencies.
Before starting this process I recommend you know the benefits of social media in detail:
- Social media helps brands to reach around 3.5 billion audiences.
- Social media helps to build brand awareness.
- Social networks let you appear like a niche thought leader.
- Social media marketing has a very high ROI.
- Social media marketing has simplified customer services and public relations.
- Social media marketing is a safe way of advertising during lockdowns.
Social platforms have provided individuals and brands with a lot of attractive features suitable for marketing. Visual features, in particular, are very popular among social users.
So brands are shifting towards generating picture/video content to attract more and more followers. This is why multimedia-based platforms like Instagram and TikTok are on the rise.
So if you want to strengthen your position in the market, you have to take care of visualizing your content. Of course, the more informative and educating your content is, the larger your audience will become.
Also, it is important to get feedback from your followers to know what they want in order to achieve higher engagement rates.
This info-graph was designed by the team at Social Tradia to help you understand the effectiveness of social media marketing as it relates to business growth.