Category: Marketing
1. Chapter 15: Advertising Flashcards | Quizlet
Which of the following is a potential problem when using fear appeals in advertising? A. Overly threatening messages have a negative effect on the intention (1)…
by HE Spence · 1972 · Cited by 92 — following issues: What is the nature of appeals concerned with damage to one’s social advertising using fear appeals directed at children or adults.(2)…
by CR Duke · 1993 · Cited by 77 — Ultimately, the ethical issue raised by fear appeal use is related to both the process of general business ethics to fear appeal advertising is lacking.(3)…
2. What to Say When: Advertising Appeals in Evolving Markets
We then use these constructs to develop hypotheses about highlighting its potential to avoid loss (or solve problems) (see.17 pages(4)…
we predict emotion effects of advertisements on consumer behaviour?’ four emotions will be researched, namely; pride, happiness, fear, and guilt. The use of.(5)…
Topic: Sex Appeals80.(p. 361) Which of the following statements describes a potential problem with using sex appeals in advertising? A. What men find sexy, (6)…
3. (PDF) Fear Appeals in Social Marketing: Strategic and Ethical …
This article criticizes the predominant use of fear appeals in social marketing. These results suggest that it is possible to create memorable and (7)…
And LEGO nailed it when they helped kids see their potential with a series of ads placing them in rockstars, fire suits or space suits as you have here. These (8)…
4. Fear Appeals | Psychology Today
Sep 18, 2018 — Fear appeals are messages that try to persuade people about the potential harm that may happen to them if they do not accept the messages’ (9)…
Fear appeal is a term used in psychology, sociology and marketing. It generally describes a strategy for motivating people to take a particular action, (10)…
by B Bartikowski · 2019 · Cited by 9 — Following procedures proposed by Laroche et al. (2011), the ad collection started in each country with the most recent magazine issue available and went back in (11)…
by SJ Durkin · 2009 · Cited by 243 — Consistent with these theories, reviews of the effects of antismoking advertising have concluded that advertisements that evoke strong emotional responses (12)…
susceptible to the appeal of commercials. Even though, in accordance with legislation, children cannot perform acts of civil life such as buying a vehicle (13)…
5. In God’s Hands: How Reminders of God Dampen the … – X-Mol
With a camera following a young boy and a voice-over emphasizing all the things of a typical fear appeal include introducing a potential problem (e.g., (14)…
Want to engage with your audience and introduce new ideas to potential customers? An ad can use any of these 3 appeals to be impactful. A brand can capitalize on the fear or anxiety consumers feel about a potential problem in their (15)…
The role of negative emotional appeals in persuasive advertisement campaigns · by A Borawska · 2020 · Cited by 4 — The solution to these problems may be to use brain activity (16)…
6. Advertising Appeals: Types & Examples – Video & Lesson …
Nov 29, 2019 — Fear can increase a viewer’s interest in an advertisement and can heighten persuasiveness, causing consumers to remember these ads more so than (17)…
Commercial and print ads use some form of appeal to reach potential customers. The most common advertising appeals include use of fear, humor, rational, (18)…
by I Lewis · 2007 · Cited by 202 — Keywords: Road safety advertising; fear appeals; driver safety. These findings highlight the complexity of using threat appeals to modify driver (19)…
by M Dupuis · 2020 · Cited by 2 — Using these insights, we derived six ethical principles to guide cybersecurity fear appeal deployment. We then evaluated a snapshot of cybersecurity studies (20)…
7. Scoping the ethical principles of cybersecurity fear appeals …
by M Dupuis · 2020 · Cited by 2 — Both of these are intended to inform cybersecurity fear appeal easy to see that issues might well emerge with the use of fear appeals in (21)…
by N GUTTMAN · 2004 · Cited by 348 — concerns regarding potential effects of public health communication inter- will resonate with and appeal to the older Ethiopians. However,.(22)…
Apr 20, 2020 — These issues raise several core questions concerning How does a brand communicate with consumers in an effective way after fear subsides (23)…
8. Examining the Effectiveness of Fear Appeals in Prompting …
May 4, 2017 — (2010) and included the following items: “I think it is possible that I have a problem with gambling”; “If I continue gambling like I am, (24)…
by M Terblanche-Smit · 2008 · Cited by 2 — Research to guide marketing practitioners in social issue-related This study investigated whether the use of fear increases the likelihood of adopting.(25)…
May 11, 2020 — The Fear Appeal. Fear is a powerful type of emotional appeal. It can get people to take action because they want to avoid certain consequences.(26)…
9. The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a …
Dec 7, 2015 — The final potential moderator is issue involvement. A study on green advertising found that guilt appeals function similarly to other types (27)…
Sep 26, 2017 — Yet few of these considerations and reviews of fear appeal use and specific issues in the use of fear appeals in this climate change (28)…
10. A Method for Evaluating the Ethics of Fear Appeals
Jun 4, 2019 — ethical issues associated with the decision outcome. These moral models have contributed greatly to our under- standing of the general nature of (29)…
Though the product had potential, it could not penetrate the market and was always on the edge of survival till the 1920s. In the 1920s, Listerine decided to (30)…
by RN Carey · 2016 · Cited by 28 — These ‘threat appeals’ feature prominently in public health may counteract the potential value of combining fear-arousing threats and (31)…
following sections: introduction, definition of a fear appeal, use of fear Keywords: Fear appeal, fear appeal theories, and marketing communications (32)…
by SR White · 2013 · Cited by 1 — FEAR APPEAL ADVERTISING: THE EFFECT ON MOTHERHOOD AND. ENVIRONMENTAL CONCERN made the completion of this thesis project possible.(33)…
by AS Krishena · 2015 · Cited by 41 — Keywords: fear appeal advertising; health promotions; consumer decision-making benefit consumers and help them make good future choices and commitments.(34)…
by T Halkjelsvik · 2013 · Cited by 19 — This study investigated the impact of the fifth and last of these campaigns. Could a 7-week national mass media campaign, using fear appeal (35)…
May 13, 2021 — The commercial may explain the situation and how the desired action can benefit the affected parties, where consumers can empathize. 6. Fear.(36)…
by E Aptekar · 2003 — Taking these two studies into account, in our study of motorcycle safety PSAs, we should find that the logical/cognitive and fear appeals (37)…
by MT Stephenson · Cited by 155 — Fear appeals “scare people” through fear and describe “the terrible things that will Thus, the EPPM is potentially useful for persuasive skin cancer (38)…
Excerpt Links
(1). Chapter 15: Advertising Flashcards | Quizlet
(2). Fear Appeals in Marketing. A Social Perspective – JSTOR
(3). A Method for Evaluating the Ethics of Fear Appeals – JSTOR
(4). What to Say When: Advertising Appeals in Evolving Markets
(5). Emotion appeals made me buy it! – WUR E-depot
(6). Chapter 16_55 – Topic Sex Appeals 80 Which of the following …
(7). (PDF) Fear Appeals in Social Marketing: Strategic and Ethical …
(8). 23 Different Advertising Appeal Examples From Top Brands …
(9). Fear Appeals | Psychology Today
(10). Fear appeal – Wikipedia
(11). A content analysis of fear appeal advertising in Canada …
(12). Effects of Different Types of Antismoking Ads on Reducing …
(13). WHY ADVERTISING IS BAD FOR CHILDREN
(14). In God’s Hands: How Reminders of God Dampen the … – X-Mol
(15). Why Advertising Works | BYK Digital Marketing
(16). Do negative emotions in social advertising really work … – PLOS
(17). Advertising Appeals: Types & Examples – Video & Lesson …
(18). Top Five Appeals That Advertisers Use to Sell a Product
(19). The Role of Fear Appeals in Improving Driver Safety: A … – ERIC
(20). Scoping the ethical principles of cybersecurity fear appeals
(21). Scoping the ethical principles of cybersecurity fear appeals …
(22). Guilt, Fear, Stigma and Knowledge Gaps: Ethical Issues in …
(23). The Impact of COVID-19 on Your Advertising and Marketing …
(24). Examining the Effectiveness of Fear Appeals in Prompting …
(25). The Impact of Fear Appeal Advertising on … – CiteSeerX
(26). 20 Powerful Advertising Appeals to Use in Your Campaigns
(27). The Comparative Efficacy of a Hybrid Guilt-Fear Appeal and a …
(28). Fear Appeals in Climate Change Communication | Oxford …
(29). A Method for Evaluating the Ethics of Fear Appeals
(30). The Examples Of ‘Fear Appeal’ In Advertising -Emotional …
(31). Threat appeals in health communication: messages that elicit …
(32). Fear appeal theory – Academic and Business Research Institute
(33). FEAR APPEAL ADVERTISING – Digital Collections – Texas …
(34). Fear advertisements: influencing consumers to make better …
(35). Fear appeals in advanced tobacco control environments: the …
(36). 25 Types of Emotional Appeal Advertising (With Tips) | Indeed …
(37). Fear Appeals and The EPPM – The University of Oklahoma
(38). Fear, Threat, and Perceptions of Efficacy from Frightening Skin …
